Due to its ability to dig into massive troves of consumer data and make data-based predictions, artificial intelligence (AI) is fast gaining momentum among digital marketers. 48% of marketing leaders believe that AI can improve customer interaction service, and 64% of B2B marketers think it is important for their marketing strategy. A recent article published in Digital Information World discusses how the marketing industry is experiencing a significant transformation with AI.
The publication marked AI’s ability to automate repetitive tasks as one of the key factors driving its fast adoption in marketing. Arduous and time-consuming tasks such as data collection, analysis, and segmentation can now be handed to AI, thus enabling marketers to focus on higher-level strategic planning.
AI is also being adopted by high-end marketing companies as part of their effort to crunch vast volumes of data to identify patterns and trends that would be challenging to uncover manually. Gaining in-depth insight into market dynamics, emerging trends, and customer preferences helps them one-up the competitors, according to Digital Information World.
By analysing large volumes of structured and unstructured data from multiple sources, AI helps get actionable insights and accurately predict consumer behaviour. Monitoring and studying real-time metrics help marketers optimise their advertising campaigns efficiently and allocate budgets for maximum traction. Thus, high-end digital marketing companies can roll out campaigns tailored to specific target audiences for augmented customer engagement and bolstered conversion rates. The article claims this level of agility and responsiveness is crucial in a fast-paced digital landscape, where marketers need to adapt quickly to changing market conditions and consumer behaviours.
Fortifying customer experience is another critical role played by AI in marketing. AI-powdered chatbots have become a popular marketing tool, with 80% of marketers using them as part of their customer experience strategy. By leveraging machine learning (ML) and natural language processing (NLP) algorithms, chatbots can provide personalised and contextually appropriate responses in real time, thereby delivering a seamless and unified customer experience.
In addition, AI can analyse website analytics and search engine data to determine the most effective tactics and keywords for optimal traffic flow and visibility.
That said, even though AI offers significant advantages in marketing, it is not a complete substitute for human assessment, expertise, and strategic thinking. Human input and expertise are essential in leveraging AI effectively and making informed decisions. For companies looking to get the most out of their marketing efforts, investing in a digital marketing agency with expert marketers, such as Geeky Tech, is a sensible decision. Leading marketing agencies leverage technologies while adding a human touch to devise services that can achieve real results.
Coming back to AI in marketing, with the constantly evolving marketing industry, the adoption of this technology is anticipated to see substantial growth. According to a study by MarketingProfs, 79% of B2B marketers expect AI to become an integral part of their tech stack and overall marketing strategy in the coming year.
Sohela is an electrical engineer and a self-professed writer with a keen interest in all things tech. When she’s not writing killer content pieces, you’ll find her enjoying tempting foods in her favourite restaurants.