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    Parul Mathur

    Parul Mathur has been writing since 2009.  That's when she discovered her love for SEO and how it works. She developed an interest in learning HTML and CSS a couple of years later, and React in 2020. When she's not writing, she's either reading, walking her dog, messing up her garden, or doodling.

    Latest from Our Author

    Cutting Costs without Cutting Corners: The Benefits of Efficient IVR Systems in Banking and Utilities

    We live in a world where customer service is very, very important. If someone leaves your business feeling dissatisfied, you can be sure they’ll discuss it on social media. And, brand loyalty is not a thing anymore.  So, if you upset your patrons, they will make their way to your competitor. After slagging you off on Twitter (or X, as it’s called now), of course. Impeccable customer...

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    Unveiling the Future of 3D Mapping

    Ever since we’ve imagined the concept of robotics, the dream has always been to develop intelligent machines.  Ones that seamlessly navigate our world.  Ones that help...

    The Impact of Generative AI on Google’s Search Landscape

    The search landscape is changing, and quite rapidly at that. Some of it is because Google continuously tweaks and changes its search algorithms. However,...

    The Power of AI in Corporate e-Learning

    In today's rapidly evolving business world, the importance of continuous learning and upskilling has never been greater. As such, e-learning has emerged as a...

    How AI Can Transform Marketing for Non-Profits

    Did you know there were 168,850 registered charities in the UK in 2023? And, as these charities are not-for-profit (NFP), they rely on donations....

    Designing the Factories of the Future

    As we transition into the Fourth Industrial Revolution, manufacturing is on the brink of a seismic shift. Industry 4.0 is bringing together digital technologies...

    The Human-AI Collaboration For Paid Ads Marketing Success

    Pay-per-click (PPC) advertising has become an indispensable tool in the modern marketing arsenal. It delivers quicker results than SEO—which is a marathon, not a...

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