How Search Engine Optimisation Specialists Can Use AI and ChatGPT for Keyword Research and Analysis

    A short while ago, this author discussed the question a lot of people were asking—Will AI kill SEO? The answer was a definite no, with the caveat that it will change the way websites are optimised for search.

    The conclusion was that, instead of SEO (search engine optimisation), marketers would need to focus on AEO (answer engine optimisation).

    Of course, AI will become an integral part of the way the world operates. What one needs to remember is that it’s a tool. Just like any other tool, it can be used to make one’s life easier.

    So, how can AI be used to enable better digital marketing?

    Well, according to Search Engine Journal, it can help SEOs with keyword research.

    Using ChatGPT for Keyword Research and Analysis

    There is one school of thought that says AI-powered chatbots like ChatGPT are a threat to search engines. However, others believe that using ChatGPT for search is not the right way to use it. 

    According to these people, in its current form, ChatGPT cannot be relied upon to give factually correct answers to certain questions. It can, however, be used as a tool for analysis.

    Keyword research, of course, is one such avenue where this analysis can be handy.

    SEJ is very clear that ChatGPT cannot be used as a replacement for keyword research tools. It can, however, be used to verify and refine the results.

    Here are the prompts one might use to get great results in keyword research with ChatGPT.

    ChatGPT Prompts for Keyword Ideas

    The SEJ article uses “SEO” as an example in a series of prompts for keyword ideas. However, the formulas can be applied to any term one wants.

    What Are the {Number} Most Popular Topics Related to {Topic}?

    In the article, when replacing {Number} and {Topic} with “4” and “SEO”, the author got “Keyword Research”, “On-page SEO”, “Off-page SEO” and “Technical SEO” as suggestions.

    Using this prompt, one can get an idea of the various niches within a topic.

    Then, ChatGPT can be used to drill deeper into the sub-topic for more targeted ideas.

    What Are the {Number} Most Popular Sub-Topics Related to {Sub-Topic}?

    Again, sticking to the theme of both the article and the query, the author used the “Keyword research” suggestion from the previous prompt. Again, they replaced the {Number} with “4”.

    The keyword suggestions thus generated were “Search Volume Analysis”, “Keyword Difficulty Assessment”, “Long-Tail Keywords”, and “Keyword Intent”.

    In both of the above prompts, the keywords came with a short description. In order to get a list only, one could instruct the chatbot to provide a “list without description”.

    For example…

    List Without Description the Top {Number} Most Popular Keywords for the Topic of {Topic}

    Using “5” instead of {Number} and “Keyword Intent” instead of {Topic}, the author got a list of the following keywords:

    • Keyword Intent Types
    • User Search Intent
    • Match Content with Intent
    • Understanding Keyword Intent
    • SEO and Search Intent

    These keywords can then be used to generate long-tail keywords related to the topic.

    List Without Description the Top {Number} Most Popular Keywords for the Topic of {Topic}

    This prompt generated “5” long-tail keywords for the topic “Keyword Intent Types”:

    • Types of Keyword Intent in SEO
    • How to Identify Keyword Intent Types
    • Optimising Content for Different Keyword Intents
    • Strategies for Targeting Keyword Intent Categories
    • Understanding User Search Intent for SEO Success

    In addition to long-tail keywords, ChatGPT could also be used to generate semantically related keywords.

    List Without Description the Top Semantically Related Keywords and Entities for the Topic {Topic}

    This prompt was used to generate semantically related keywords for “Types of Keyword Intent in SEO”:

    • Informational Intent
    • Navigational Intent
    • Transactional Intent
    • Commercial Investigation Intent
    • User Search Behaviour
    • Content Optimisation
    • SEO Strategies
    • Search Query Analysis
    • User Intent Targeting
    • Search Engine Ranking Factors

    Finally, instead of using each of these as a separate prompt, the digital marketer could combine them into one query, which the article calls the “onion method”.

    The article delves into other prompts for strategic keyword research, including generating keyword ideas based on user personas, generating ideas using the alphabet soup method, and generating keyword ideas using a question.

    Of course, for technology companies and startups, keyword research might not be as straightforward. And, again, the article does state that ChatGPT is by no means a replacement for traditional keyword research tools.
    So, if in doubt, technology businesses might need to stick with knowledgeable agencies like Geeky Tech.

    However, if the company has an experienced digital marketer working in-house, these tips could help them generate better ideas for both keyword focus and content.

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