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    Tag: Digital Marketing

    Cutting Costs without Cutting Corners: The Benefits of Efficient IVR Systems in Banking and Utilities

    We live in a world where customer service is very, very important. If someone leaves your business feeling dissatisfied, you can be sure they’ll discuss it on social media. And, brand loyalty is not a thing anymore.  So, if you upset your patrons, they will make their way to your competitor. After slagging you off on Twitter (or X, as it’s called now), of course. Impeccable customer...

    NEA Launching Pilot Projects to Propel China’s Biodiesel Production and Consumption

    China's National Energy Administration (NEA) has detailed its plans to roll out a series of pilot projects. According to Reuters, these projects promote the production and consumption of biodiesel. This initiative is part of the country's long-standing strategy of positioning itself as a leading force in sustainable energy. With these projects, it hopes to close the gap with other major economies.  The NEA's plan calls on...
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    Unlocking Marketing Potential With the Transformative Power of Generative AI

    We’ve been talking about generative AI a lot. How it can be used to enhance application security and data security. How it’s being used...

    What Is Design Thinking and How to Use It in Digital Marketing

    Normally, when we think of design, what we’re thinking about is something that’s made to be aesthetically pleasing. However, an important distinction between design...

    Is Digital Marketing Moving Towards AI Engine Optimisation?

    In a recent interview, entrepreneur, investor and longtime industry analyst Jeremiah Owyang asserted that Bill Gates’s vision of personal AI is coming. And, it...

    Geeky News Reports on Interview Discussing Google’s Plan to Phase Out Cookies

    Josh Koenig, co-founder and CSO at Pantheon, discussed Google's plan to eliminate cookies and how it could affect businesses in an interview with Digital...

    Cryptocurrency News Platform Discusses How Blockchain Technology Could Revolutionise Digital Marketing

    Blockchain technology is reshaping how brands, advertisers, and marketers engage with their audiences. According to a recent article by BeInCrypto—a cryptocurrency news platform—this technology...

    Leading B2B SEO Agency Discusses Using AI-Generated Content in Digital Marketing

    SEO Unfiltered is a podcast produced by a leading B2B SEO agency for tech companies, Geeky Tech, and hosted by its content lead, Genny...

    How Is Mobile Technology Changing the Face of Marketing in the UK?

    There are an estimated 7.33 billion mobile users in the world, according to Statista. A lot of these are smartphones, especially in the UK.  Since...

    Can ChatGPT Be Used to Improve SEO Content in Marketing?

    Anyone who has used ChatGPT has been amazed by how it can “talk” to them. This AI-powered chatbot can give answers to any question...

    Technical SEO: Why Marketing Teams Need to Talk About it More

    As a web writer with a keen interest in SEO, I frequent certain SEO-centric websites for news and information. One of them, Search Engine Journal,...

    The Digital Marketing Trends for 2023

    I came across this article on Top Marketing Trends in 2023 by CMSWire. As an SEO content writer, I was definitely interested in what...