Writer, the artificial intelligence writing assistant for the world’s smartest brands, has partnered with Contentful, the leading content platform for digital-first businesses.
As the rate of digital adoption accelerates and more business is conducted through digital channels, content is playing an increasingly vital role in the global success of organisations and brands.
The Writer-Contentful partnership will assist businesses in maintaining content governance, scaling content production, and delivering world-class digital customer experiences.
Writer creates a single source for terminology management, simplifies brand compliance, and corrects out-of-brand writing in real time via in-line suggestions.
Writer is committed to assisting teams with scaling messaging, maintaining brand consistency, and encouraging healthy and inclusive communication.
Contentful centralises content in a single hub and structures it for use across all digital channels, enabling digital teams to assemble content and deliver digital experiences at scale.
With an API-first strategy, Contentful can be easily integrated with a company’s existing systems and extended with custom-built apps or apps from the Contentful app market.
Over 30% of the Fortune 500 rely on Contentful to create and deliver digital experiences across their websites, mobile apps, digital displays, and other connected devices.
Spotify, Pinterest, Intuit, and Accenture are among the Writer’s customers who can now make use of the integration.
May Habib, the chief executive officer of Writer, stated, “We are delighted to announce this new partnership with Contentful.”
“By providing our clients with the highest quality standards and increased efficiency, we will be able to provide a better, simpler, and more streamlined method for everyone to be on-brand at all times, while simultaneously enhancing the user experience for each individual customer. We have no doubt that this partnership will be beneficial to our clients and a success.”
Contentful’s Director of Technical Partnerships for the Americas, Jeff Blattel, stated, “We are thrilled to partner with Writer on this integration, which will provide our customers with enhanced capabilities to manage language and messaging across all digital channels.”
This partnership enables a winning combination of improved messaging consistency and improved content consistency, thereby enhancing the brand’s strength and the customer experience across digital channels.
Writer is the leading artificial intelligence writing and editing platform for teams.
Its automated language generation and dynamic writing suggestions make it simple for teams to achieve content scale, brand alignment, and excellent writing across all types of content and communications, including marketing materials, technical documents, product descriptions, knowledge bases, and HR messages, among others.
Enterprise-grade and straightforward to deploy, Writer is widely used by top companies such as Twitter, UiPath, UnitedHealthcare, Northwestern Mutual, Deloitte, and Squarespace.
The San Francisco-based technology company has secured $26 million in funding from prominent investors.
Contentful, the leading content platform for digital-first businesses, enables over 30 percent of the Fortune 500 and thousands of global brands to create and manage digital customer experiences across any channel.
It allows for greater speed and scalability than conventional CMS solutions. Contentful unifies content in a single hub, structures it for use across all digital channels, and integrates with hundreds of other tools via open APIs.
Numerous businesses, including Siemens, Plaid, Goodrx, Intercom, Notion, and Staples, rely on Contentful’s platform.
Mikey is a geek with a passion for all things tech. He enjoys keeping up-to-date with the latest advancements in a variety of industries and is particularly geared towards technology that changes the world.